Campaign management helps companies segment, target, and manage their multichannel marketing campaigns. It involves four stages — planning, executing, tracking, and analyzing the marketing campaign.
Typically, campaign management is often centered around a product launch or an event. These campaigns get potential buyers thinking about a particular problem they face and how it can be solved using your product or service.
Campaigns are crucial to get people to talk about your brand, product, and service.
To manage your campaigns efficiently, all of your existing customer points need to be tracked and analyzed. Campaign management in CRM software helps businesses manage the various aspects of a marketing campaign, including email management, lead management, and much more.
It helps create campaign workflows based on your needs, both complex and simple. The main objective is to optimize marketing activities and increase sales while maximizing profits. It keeps track of the campaign spends versus the campaign success rate.
The goals need to be smart, i.e., Specific, Measurable, Attainable, Realistic, and Time-Related. Define what you want to achieve from the campaign. For instance, the goal is to increase ebook downloads by 10% within six months.
But the purpose is a much broader concept than goals. It represents the reason for the campaign’s existence. It answers questions like — how does it fit into the brand’s broader marketing initiatives? What is the long-term goal you want to achieve from the campaign?
While you might want to increase the number of downloads for an ebook about freelancing, its purpose might be to reposition the brand for the upcoming freelancers.
The next question is: how do I achieve my goal and purpose?
You need to develop a strategy that resonates with your target audience. Do thorough research on your audience — their interests, most used social media platforms, etc. This information helps you design and launch the most effective marketing campaigns.
When you are developing the collateral, map the campaign from start to finish. It should include collaterals for every single customer touchpoint. These collaterals can be in the form of blog posts, brochures, TV ads, YouTube banners, etc.
Once your collaterals are ready, distribute them and analyze the results. Have a clear method of collecting and measuring the performance by defining the right KPIs.
Based on those reports, make changes to your campaigns as required.
EngageBay Campaign Management Software helps segment your contacts, target your messaging, and track engagement efficiently.
With its easy drag-and-drop campaign manager, you can run and manage all your campaigns effortlessly. It automates various aspects of campaign management, such as email marketing campaigns, SMS text messaging, lead processing, and more.
It streamlines the multichannel campaign management that allows you to focus more on measuring the results and fine-tuning your campaigns.
