Email guide for beginners and small business. Learn about lead segmentation for email campaigns, smart design visuals, email personalization, email images, & more.
Introduction
Learn why marketers around the globe love Email Marketing
Advantages
Affordable, measurable, customizable … Learn why you should make the most of email marketing for your business now.
Elements
Customer personalization, crisp & punchy text, storytelling & power words, email images … Identify and implement the key elements of great email marketing
Value Ladder
Do you know about Lead Magnets? Learn how to keep up sales by creating a value ladder that caters to all budgets.
Lead Nurturing
Use drip campaigns to welcome leads, introduce them to your products and industry, share limited discount offers, upsell to existing customers, and much more.
Landing Pages
Learn how to write your value proposition text, use the right media in your landing pages, add your USP to the landing page, and more.
Strategies
Visually consistent designs, unsubscribe campaigns, email performance tracking … Learn the best strategies from this email marketing guide.
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