11 Best Marketing Automation Tools for Small Businesses
Let’s understand why we need marketing automation tools, especially for small business owners. So what do you spend your time on as a marketer?
Marketing automation utilizes software like ours to automate mundane, repetitive, and monotonous work. This includes crafting marketing campaigns and publishing them across multiple channels, analyzing results, and more.
GET STARTEDFrom identifying new opportunities to delivering customer happiness
For maximum efficiency, growth, and the best ROI from your marketing automation software, align - marketing, sales and support and let marketing automation tools like EngageBay do the heavy lifting.
Use EngageBay's integrated marketing, sales, service and free CRM platform to streamline all your processes and set up automation rules using our advanced marketing automation platform. Enhance overall efficiency and boost growth!
EngageBay's drag-and-drop visual marketing automation builder brings you the simplest way to design your marketing and sales workflows. Simply drag and drop components/blocks into the builder and configure your flow in minutes with zero learning curve. Bring out your creative side!
Seamlessly set up email sequences with just a few clicks – EngageBay's powerful marketing automation builder will do the rest. email sequences once and let our system send the queued emails automatically as per defined schedule. Stay in touch with your leads while freeing up time for more productive tasks. Email sequences can be used in onboarding or customer education where a customer can be nurtured over time by sending emails periodically.
EngageBay automates the lead scoring process to ensure you spend less time on qualifying leads. All you have to do is set up triggers that automatically change lead scores based on visitor actions – email opens, link clicks, website visits, and more. It's time to convert leads into paying customers. lead scoring model qualifies them. Reach out to the hottest leads!
Personalization starts with customer segmentation. That's why EngageBay offers advanced customer segmentation tools to help you tag customers and then run smart personalized marketing campaigns. Nurture and convert leads, and keep the sales coming!
Personalization is an extremely powerful weapon in your lead-nurturing arsenal. Use our merge tags to personalize emails with a contact's name, company, location, interests and more. Send information/offers related to their interests based on customers' browsing activities. EngageBay is one of the best email marketing automation platforms for you.
Use visually stunning, responsive web forms to engage casual web visitors. Track customer behavior and gain a deeper understanding of your visitors.
Plus, EngageBay lets you set up rules to show the right message at the right time – optimized engagement!
Learn how businesses like yours use EngageBay to cut down on costs, time, and resources, while boosting productivity and revenue.
READ SUCCESS STORIESLet’s understand why we need marketing automation tools, especially for small business owners. So what do you spend your time on as a marketer?
Successful business growth hinges on a strategy that aligns buyer needs and customer experience. The modern empowered buyer wants businesses that provide consistent engagement and a value-based experience.
It’s not uncommon to hear how automation is changing the world of work. But what does it really mean for us? And are there any drawbacks?
A marketing workflow software is a tool that helps the marketing team in automating repetitive tasks, saving workflows, and sharing automation workflows with colleagues or third-party providers.
Workflow automation is a way to automate tasks in software. Workflows are just the automated tasks you want to be performed by computers, such as sending an email with a coupon code.
Did you know that if you spend only five minutes per day on a menial task, that adds up to 20 hours a year? So once you get to more time-consuming tasks that take 15 minutes per day, it’s 60 hours a year you lose.
Gone are the days of hard work — it’s smart work that rules now. Today, SaaS companies use cutting-edge technology to reach a wider audience, personalize advertisements to target and convert leads, and offer exceptional services.
Creating a marketing workflow may seem like a daunting task but it will actually save you loads of time and money in the long run.
In this ever-growing digital age, consumers are constantly bombarded with information — and with overwhelming force. This has made designing and launching effective campaigns an arduous task.
Ask any real estate agent for a list of their biggest challenges, and the chances are you will hear many repeated answers. From bearing the high cost of capturing leads to adapting to technology trends.
Your marketing automation strategy plays a key role in driving your inbound or outbound marketing. However, it involves more than just employing technology.
Email marketing automation workflows deserve a key role in your marketing automation strategy. When your business nurtures leads with triggered messaging
There’s no doubt that cold email campaigns can be a highly effective way to reach new customers and grow your business. But all too often, businesses don’t take the time to develop a well-thought-out strategy for their cold email campaigns.
Email automation is a powerful tool that can help you save time, increase your productivity, and boost your sales. Email automation allows you to create automated sequences.
If you meet someone at an event or have to physically communicate with a business contact, that’s easy, right? But what’s not so easy is – introducing yourself virtually.
If you meet someone at an event or have to physically communicate with a business contact, that’s easy, right? But what’s not so easy is – introducing yourself virtually.
Any company of any size can use marketing automation, and many do. From startups to small businesses, mid-size companies (SMB), larger brands, and even Fortune 500s, marketing automation has become rampant.
Business-to-business or B2B companies were among the first to take on this form of automation. Specifically, their B2B marketing automation included the business services, manufacturing, and software and tech industries. Now, more B2B companies have come aboard, as have business-to-consumer or B2C companies. In retail, entertainment, media, finances, and healthcare industries, B2C marketing automation provides valuable insights. For instance, these industries can study their average customer lifecycle, review the customer’s progress in the sales funnel, and track engagement per customer. Better yet, they can do all this in real time.
Whether you’re a company in the starting stages or one that’s better established, there’s no reason to avoid marketing automation.
Yes, you need marketing automation even as a small business or startup. Most small businesses pinch pennies until they can bring in consistent revenue. Extra expenses also often get put off until that time.
Investing in marketing automation in the early days can help your small business in several ways. For one, you’re strengthening your marketing approach from the get-go. That means more leads, fewer missed opportunities for conversions, and—hopefully—more sales.
Also, given that you’re a small business, you probably have only a handful of employees, right? That’s the standard for companies of this size, after all. You plan to hire more employees when you can afford to pay more people. In the meantime, marketing automation can fill in the gaps. You can use it to send emails, start and manage campaigns, post to social media, and track campaign success, to name a few purposes.
Marketing automation makes you feel like you have more employees than you really do. It also simplifies the lives of the employees you do have. No longer do they have to sit in front of the computer to send that one email or post on social media at a specific time. They can schedule messages and then get back to other important tasks.
Marketing automation has many purposes, which we’ll talk about now. They include the following:
Absolutely, marketing automation can help you grow and succeed in your business ventures. There are three main areas in which you’ll benefit most from using marketing automation. These include the retention of customers, lead nurturing, and inbound lead generation.
The customers you do have make up the backbone of your business. That becomes especially truer if you’re a small business with an equally small audience base. You want each customer you do have to stick around while making new customers from lead conversions.
With marketing automation, you can create profiles for each of your customers. These offer you a comprehensive 360-degree view into all parts of your customer and who they are. That includes their behaviors, firmographics, and data like their gender, age, location, sometimes even their job title and income. From there, you have the freedom to organize your audience into buckets and then market towards them with targeted campaigns.
Marketing automation can also assist you in generating more leads for your small business. With inbound marketing, in which you rely on social media, websites, landing pages, blogs, and more, you can capture the attention of more leads. By personalizing these pages, you appeal to the interests of your lead segments.
After you gain their interest, you can use lead nurturing services through marketing automation to maintain it. Besides that, you may also open up lead communications, often through several channels. With lead scoring, you can determine which of your leads would make the most ideal customers and then gravitate towards them. It’s then up to you to convert them.
Almost countless marketing automation platforms exist, making it hard to narrow down your choices. We recommend you consider the following questions as you decide:
EngageBay is an all-in-one solution with sales, marketing, service with free marketing automation and CRM software. They work with small businesses and startups.
In the Marketing Bay area of the software, you can access EngageBay’s small business marketing platform. With marketing automation, you’ll boost engagement, lead gen rates, conversions, customer retention, and sales.
Automated email sequences let you tap into your warm leads and get them ready to buy and convert. With EngageBay, you can also personalize the emails you send before you automate them. It’s easier than ever with one-click personalization elements. If you want to segment your audience via lead scoring or other methods, automation does the hard work for you.
You can also schedule your social media posts with an EngageBay account so you never miss primetime for engagement. From Facebook to Twitter and more, you’ll keep your accounts full of great content.
Analytics reports allow you to track your delivery and performance across your automated marketing campaign. From subscribers to those who unsubscribed, open rates, and click-through rates, you won’t have a single question about how well your campaign did.
Linking a marketing and sales team together so they work in tandem rather than accidentally opposing each other.
You can try a demo of EngageBay or sign up for free. The Basic plan costs $8.99 a month for each user, the Growth plan $17.99 a month, and the Pro plan $47.99. You can even get a custom plan. CRM use is always free with EngageBay.
Stay connected to your favorite apps using EngageBay’s integrations