8 Simple Steps To Creating A Powerful Email Drip Campaign
While marketers were getting distracted with the next shiny strategy or tactic, email didn’t go anywhere. People were still willing to communicate with businesses through their email
When EngageBay is your free drip campaign software, setting up your drip campaign from scratch can be a breeze. First, identify your target audience, and craft the message you must send. Then, define the parameters of how many emails you need to send out, and when. You’ll have to set triggers for the drip campaign to work, and have your triggers in good alignment with the message your emails convey. For more info, read our blog detailing the simple steps to creating a powerful email drip campaign.
Once you define the triggers, timing and content of your email campaign, let EngageBay's smart marketing automation do the rest. You get to decide when EngageBay should send out your email, how frequently, and to whom. As your leads respond, EngageBay will share live updates on your dashboard.
With EngageBay’s real-time data analytics, you can easily evaluate the open and click rates of your emails. Use the stats on your dashboard to correct the course, if you must. EngageBay records and presents all information about actions taken by your email recipients in simple, understandable charts. Measure the performance of your email drip campaign and enhance your future campaigns as you learn from live info.
Our drip email campaign software gives you free access to cool email templates that you can pick and customize for your audience.EngageBay has a host of email and video templates, and you can create your own templates and save them in the software for possible applications in the future. Personalize your emails with a wide array of automated, handy personalization tools to connect better with every lead.
EngageBay is an all-in-one marketing automation software, which means you get to do everything you need to convert leads here in one place. To segment your email lists, just pick the right tags or add automation for predictive lead scoring based on the actions your leads take when they receive your emails, and EngageBay will segment your email lists per your parameters.
You can automate your entire email drip campaign using the marketing automation features that EngageBay offers for free. From welcome emails for first-time visitors to polite reminder emails for leads that opened a cart but abandoned it, your drip campaign can evolve as it goes ahead based on the actions of your leads. Set the criteria for sending out follow-up or reminder emails, or even assigning the right set of leads to your sales team, and EngageBay will do all the repetitive tasks for you.
When you use EngageBay, you can automate a million small and repetitive tasks to make your marketing and customer relationship management simple. Use multichannel campaign ]features to build your leads from other marketing channels to add to any drip email campaign. For instance, you can tune the free drip campaign software to tag all leads that fill a pop-up query form to be added to your new drip campaign. Lead generation made easy and efficient like never before!
Want to learn more? Read our comprehensive blog posts
While marketers were getting distracted with the next shiny strategy or tactic, email didn’t go anywhere. People were still willing to communicate with businesses through their email
As salespeople, we are always trying to find innovative ways and truly out of the box means of growing our sales numbers.
1,83,00,00,000! That is the number of hits Google generated upon searching “cold email.” There’s a myriad of cold email material on the internet, and all that information could get you cold.
You’re probably wondering why have different types of email, or rather why email at all? Email marketing is 40x more effective at customer acquisition than Facebook or Twitter.
It can be tough to get started with digital marketing. With so many avenues and a plethora of tools to consider, it can become overwhelming to pursue just one, let alone
If your answer is a resounding yes, then you’re in the majority. After all, according to sales consulting firm the Brevet Group, you’ll have to call a potential customer at least eight times before you get through.
Got Questions? We are here to answer them
Email drip campaigns are automated sets of email that go out based on specific timelines or user actions. With EngageBay as your drip email campaign software, you can send your customers and prospects the right information at the right time, without having to perform the task again and again yourself.
A drip campaign could begin with welcome emails and consist of follow-up emails based on the actions your leads take. It could also be your weekly newsletters. Just apply pre-set triggers and define the user segments, and EngageBay will ‘drip’ all these emails into the inbox of your leads.
EngageBay's drip email campaign features can be used for lead nurturing, to welcome new customers, to onboard new users, to send follow-up emails to your website visitors who have shown interest in your products or services but have abandoned their shopping carts at the last minute, and more.
You can send out regular drip emails for product recommendations, subscription renewal reminders, sign-up confirmations, unsubscribe confirmations, and many other user engagement actions.
If you are looking for a free drip campaign software, you already are in the right place. That said, you must tick off a few boxes when you are looking for the right software. The perfect drip campaign platform will let you personalize your emails, offer a range of email templates that are easily customizable, will have a drag-and-drop email builder/editor, and will (ideally) be an all-in-one sales and marketing automation software.
A cool drip email campaign software will also dish out very easily comprehensible data on the performance of your drip campaigns, and will make it super easy for you to segment your contacts and leads according to their actions in response to your emails. Of course, the software must integrate all these different features well, and should be easy on the pocket.
Email drip campaigns save your time and effort that is otherwise expended in manually sorting your leads, following up with them based on their actions, and starting from scratch every time any new action is taken.
Design your email drip campaigns and define their triggers in advance, and reap a dozen (and more) benefits like reminding your leads about completing an action like make a repayment or a fresh subscription, reaching out to contacts who have not been engaging with your website, upselling to those who have been buying from you, following up with customer service feedback forms, and so on.
You can also analyze how your leads are responding to different drip campaigns, and then refine your future campaigns in tandem with your learnings.
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