Your third quarter has played out and will conclude by September 30th. With four more months left in the year, now is the time to grab your customers’ attention and hold onto it like desperately grasping a bull at a rodeo.
This season begins the official start of fall. It’s a period of rebirth as the temperatures start to cool, the days shorten even more than in August, and squashes and gourds begin appearing on porches.
In a way, September marks the official end of things. Summer has concluded; the beaches become deserted, the pools closed, and the kids go back to school.
It may be a bittersweet time, but it’s not all bad! In this blog post, we share 18 creative September newsletter ideas to keep your audience engaged all month long.
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18 Spectacular September Email Newsletter Ideas
Enhance your September newsletters with these insightful and creative ideas, capturing the transitional essence of early autumn and the unique aspects of this month.
1. Help Your Customers on Self-Improvement Month
September is Self Improvement Month, a chance for businesses across industries to assist their customers in becoming better versions of themselves.
For example, health and wellness companies and entrepreneurs can discount services to entice more of your audience to seek weight loss and better health. Mattress and bed companies can do the same, as better sleep is critical to self-improvement.
Consider a sale or discount every month if you sell services that can help self-improvement. Perhaps extend your free trial or otherwise expand your services to make them more accessible.
By the way, the National Day of Encouragement is on September 12th, so use this occasion to cheer your audience along and remind them what they’ve accomplished so they can continue achieving amazing things!
2. Celebrate Plants on National Indoor Plant Week
The third week of the month is National Indoor Plant Week. As your plants prepare to enter a dormancy stage (most of them, anyway), consider sending an email newsletter with tips, pointers, and strategies for keeping your plants healthy all autumn and winter.
If you provide plant care services, use this week to advertise your business. Consider offering a discount to drive up buyers. Wondering how to write awesome discount emails? Here are some tips & templates.
3. End Summer with a Bang on Labor Day
After months of summer holidays, the majorly celebrated occasions slow down until around Halloween. In between then and Independence Day is Labor Day, which is perceived as the unofficial end of summer.
I like the idea of a pre-Labor Day sale, as Cupshe did.
This is a chance to get a leg up on the competition by selling the week before Labor Day while those other businesses are still planning their sales launches.
Of course, if you miss that window, you can always offer a sale for Labor Day weekend. Differentiate yours by offering a steep discount of over 50 percent or extending your Labor Day sale the week after.
4. Be Productive on Fight Procrastination Day
Fight Procrastination Day on September 6th is all about getting back into the workflow, as Thanksgiving break is more than two months away.
Why not make an infographic full of your best advice for preventing procrastination? If you specialize in productivity software, like email automation or any type of automated product, consider a 24-hour discount with a code like FIGHTPROCRASTINATION.
Read also: 2024 Done Right: Creative January Newsletter Ideas
5. Make a Promise to Deliver on Neither Rain Nor Snow Day
You know the mail deliverer’s motto, right? “Neither snow nor rain nor heat nor gloom of night” is supposed to affect their jobs.
That’s the crux of Neither Rain Nor Snow Day, a testament to resilience. You can and should celebrate this September 7th holiday even if you aren’t involved in mail delivery.
Instead, use this day to double down on promises made to your audience. For example, if you promise two-day delivery, be firm on that.
Improve internal processes to ensure you can meet the goals you put forth to your audience.
6. Honor Our Forebearers on Grandparent’s Day
The first Sunday in September after Labor Day is Grandparent’s Day. If you’re fortunate enough to have your grandmother and grandfather still with you, make sure you give them a call or a hug on this day!
Your business can send a simple happy Grandparent’s Day message in your next email newsletter, like this example here:
Alternatively, you can launch a sale the week before Grandparent’s Day, discounting gifts for Grandma and Grandpa.
Read also: Engaging February Newsletter Ideas Beyond Valentine’s Day
7. Geek Out About Language on National Ampersand Day
Do you love language as much as I do? If so, then National Ampersand Day on September 8th should be on your holiday shortlist.
Where would we be without the humble ampersand? Brand names like Ben & Jerry’s and Dolce & Gabbana simply wouldn’t be the same.
If your business name has an ampersand, you kind of have to celebrate this one. It’s a great day for bookstores and language services, too, considering today is International Literacy Day.
8. Sell Some Toys for Teddy Bear Day
The timeless toy, the Teddy bear, gets its own special day on the 9th. Teddy Bear Day is an ode to the fluffy bear toys that have been around for more than 100 years and continue to delight children and adults alike.
Toy stores, listen up. This is your day to shine, so have a Teddy Bear sale on the 9th. Consider using a discount code like BEAR20 for 20 percent off an order.
Teddy bear wholesalers and specialists also have this opportunity to use it to the fullest.
9. Solemnly Acknowledge 9/11 Remembrance
September 11th, 2001 changed the fabric of our nation, even our world, forever. All these years later, it’s important we don’t forget, which is what 9/11 Remembrance is for.
If your company plans to host a remembrance event, you can announce it several days in advance, like this example.
Otherwise, sending an email to your audience on this day mentioning that you’ll never forget is all you need.
Read also: Spring Into Action: Innovative March Newsletter Ideas
10. Repeat Positive Affirmations on Positive Thinking Day
We all fall into negative thought patterns sometimes. However, if your negative thoughts become dominant, you can create a self-fulfilling prophecy by not living up to your potential. You end up sabotaging yourself.
That’s why Positive Thinking Day on September 13th is such a big one to add to the calendar.
Sure, it’s not a sales opportunity, but you can use this holiday to share your favorite positive affirmations and tips for seeing the brighter side of life.
Mental health professionals like therapists and counselors might use this opportunity to encourage people to sign up for a session if they need more assistance with positive thinking.
11. It’s Time for a Contest on Make a Hat Day
Are your customers the arts and crafts type? If so, why not celebrate Make a Hat Day in style on September 15th? You know what I’m going to say: have a contest!
The rules are simple. Send an email earlier in September asking your customers to submit photos of a handmade hat by the 15th. Then, announce the winners in a follow-up email, giving them your products or services as a prize.
12. Love the Lady in Your Life on National Women’s Friendship Day and Wife Appreciation Day
September has several more memorable occasions, especially for the ladies. The first is Wife Appreciation Day on the third Sunday of the month, and the second is National Women’s Friendship Day on the same date.
You don’t see Wife Appreciation Day get the same acclaim as Mother’s Day. Choosing this day for a sale will keep your competitors on edge, as they won’t expect that move.
A daylong sale, as shown above, is sure to make her smile. Florists can also take advantage of these special days with discounts.
Read also: 18 Amazing April Newsletter Ideas For 2024
13. Act Like a Captain on International Talk Like a Pirate Day
You can’t skip this one unless you want to walk the plank! International Talk Like a Pirate Day on September 19th is an occasion for pirate puns, jokes, and fun. Bust out your best “arrr” and “matey,” and maybe wear an eye patch. Up to you!
So, how can you connect this unique holiday to your audience? Well, you can produce a list of pirate terms and words so they can partake at work, home, school, and anywhere else their adventures take them on International Talk Like a Pirate Day.
You can launch a virtual treasure hunt (or a scavenger hunt) to see who finds the booty, host a bingo event, or offer a sale for the buried treasure.
Restaurants and bars can create a themed menu for the day to drive up business.
14. Spread Some Love on International Day of Peace
September 21st is a day for tranquility, as it’s International Day of Peace on the calendar.
Use this occasion to take action and foster peace wherever you go. Sure, maybe you can’t achieve world peace in one day, but if you improve your neighborhood, that’s still working toward the common goal.
Today is also an excellent day for a giveaway, so why not put one together?
Keep the rules simple to increase participation.
15. Say Thanks on World Gratitude Day
Thanksgiving might be a couple of months away, but World Gratitude Day is already here. This September 21stoccasion shares the calendar with International Day of Peace. I say it’s best to celebrate them both in tandem because what goes better with peace than gratitude?
Besides, you don’t have to make World Gratitude Day complex. A newsletter to your audience thanking them for sticking by you and offering them a discount or exclusive code for their loyalty is all this day requires.
16. Be a Better Neighbor on National Good Neighbor Day
As we depart from days of gratitude and peace, it’s time to ask yourself: what can you do to be better to your neighbors?
September 28th is National Good Neighbor Day. There are plenty of ways you can get your audience in a celebratory mood on this day.
For example, you can run a discount on gifts and sundries so your customers can give something nice to their neighbors. You can put together a list of tips and suggestions for fostering a friendly neighbor relationship.
You can also have a sale on barbequing items and party supplies so your customers can cook for their neighbors.
Read also: 23 Creative May Newsletter Ideas To Celebrate The Vibrancy Of Spring
17. Get Outdoors on National Hunting and Fishing Day
As autumn officially begins, the last few weeks for spending time outdoors before it gets too cold are upon us. Well, in most parts of the country, that is.
National Hunting and Fishing Day arrives just in time on the fourth Saturday of the month. This day is dedicated to the game hunters and anglers who know the right way to reel a catch and when to pull the trigger.
However, hunting and fishing supplies run out fast, so why not help these active outdoorsmen (and women) out by discounting your gear for the weekend of National Hunting and Fishing Day?
This could be your last big blowout sale for a while, so make it a good one!
18. Fill Your Belly on September Food Holidays
I haven’t talked about many holidays in September for grocers or restaurants yet, but that’s all about to change. Without further ado, here is a list of September’s food-related holidays to build your email newsletter campaign around:
- Chicken Month
- Better Breakfast Month
- Honey Month
- National Blueberry Popsicle Month
- National Mushroom Month
- Whole Grains Month
- National Cherry Popover Day on September 1st
- National Tofu Day on September 1st (in the UK only)
- Cheese Pizza Day on September 5th
- National Salami Day on September 7th
- National Date Nut Bread Day on September 8th
- Chocolate Milkshake Day on September 12th
- Fortune Cookie Day on September 13th
- National Peanut Day on September 13th
- International Crab Fest Day on September 14th
- National Cream-Filled Donut Day on September 14th
- National Apple Dumpling Day on September 17th
- National Cheeseburger Day on September 18th
- National Butterscotch Pudding Day on September 19th
- National Pepperoni Pizza Day on September 20th
- National Punch Day on September 20th
- National Cherries Jubilee Day on September 24th
- National Quesadilla Day on September 25th
- Johnny Appleseed Day on September 26th
- Crush a Can Day on September 27th
- Breakfast in Bed Day on the fourth Saturday in September
Read also: 19 August Newsletter Ideas With A Splash Of Inspiration
Wrapping Up
September is a month rife with opportunities for email marketing. As the season invites you to, you must be willing to explore and seek them out. You should not be disappointed with what you find!
Use this month to connect with your audience on the causes that matter, from being good to humankind to spreading peace and remembering 9/11. Along the way are many more lighthearted occasions designed for nearly any type of industry.
