Sammy Mugambi

Customer Segmentation Examples & How To Follow Them

CRM, Marketing / December 13, 2023

You can feel intimidated by the concept of segmentation because there are potentially unlimited segments. The number of segments you …

Alternatives / December 4, 2023

You may find it difficult to choose the right email marketing software since all platforms offer similar features. So, as …

Alternatives, CRM / November 29, 2023

HubSpot vs GetResponse is a difficult comparison since both platforms offer almost similar marketing features. This makes it challenging to …

CRM / November 17, 2023

You need to consider two aspects when choosing a CRM: The capability of the CRM to support outbound activities The …

Everyone expects discounts on Black Friday. But if you’re planning to offer a 20% off sale, every business is also …

Marketing / October 26, 2023

All businesses are racing to offer the best deals and discounts. But here’s the thing: just having a great discount …

Alternatives / October 16, 2023

Despite EngageBay powering over 46,000 businesses, it might not be the perfect fit for every company. That’s why you are …

CRM / October 5, 2023

Once, a customer called Spothero’s customer support because he had reserved a parking spot but found someone else parked there. …

Chase Dimond has one of the most high-converting marketing automation workflows. His welcome series brings in close to six figures …

Email Marketing / September 7, 2023

Your sender reputation influences whether your emails reach the inbox or not. And a large part of your reputation comes …

Email Marketing / September 7, 2023

Think of email deliverability like a market. You’re a seller with emails to offer, and the people you’re sending them …

Ecommerce email automation is like having a helpful assistant that sends emails for you based on the actions your customers …