Recruiting the best and most suitable talent for your business is never easy. As the job market becomes more candidate-driven, you need to have more than a few tricks up your sleeve to attract the best talent.
An SHRM research says that 86% of recruiters believe that candidates have the upper hand in today’s hiring and recruitment process. Not only this, but the best candidates are only available in the job market for an average of 10 days before another company hires them.
This is why recruitment marketing has become incredibly important today! It helps you build a solid employer brand and make the process of attracting the right candidates easier.
In this blog post, we will share some great recruitment marketing ideas, trends, strategies, and examples. Read on!
Table of Contents
What Exactly is Recruitment Marketing?
Recruitment marketing is essentially all about creating relationships with potential candidates and showing off what makes your company special – its culture, benefits, and values.
To do this successfully, you need to know your target candidates’ pain points and expectations from a new job. This will help you craft tailored campaigns, job descriptions, and other content that appeal to them.
Why Should You Care About Recruitment Marketing?
In a Glassdoor survey, 86% of recruiters accepted that they feel recruitment is quickly becoming like marketing. Similarly, 73% of 18 to 34 years old candidates found their jobs through social media.
Thus, you cannot ignore the power of the internet and social media platforms in the modern-day recruitment process. This also means if you want to have top-notch talent in your company, you cannot ignore recruitment marketing any longer.
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The Top 10 Recruitment Marketing Ideas
Thanks to the advancements in technology and digital marketing, there are now plenty of recruitment marketing strategies to choose from in 2023. Here are our top 10 ideas:
1. Focus on your social media presence
Leveraging social media platforms like Facebook, LinkedIn, etc., will make recruitment marketing easier. It is necessary to keep your social media updated because many applicants today use social media to find jobs.
Creative and meaningful content can go a long way in positioning your brand in the minds of potential applicants.
2. Invest more time and resources in content marketing
Writing articles, blogs, etc., can serve as a great way to boost your brand value and show your competitive edge to your potential applicants.
Applicants who align with your company’s ideologies will be attracted to apply for job vacancies at your company and work for you.
3. Make the most of employee referral programs
Referral programs are among the best recruitment marketing ideas. By using this approach, you don’t have to use all your resources to find the right candidates because your employees will do it for you.
This will ensure a fast and cost-effective way for you to find some of the best talent out there.
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4. Don’t ignore search engine optimization (SEO)
If you want to show up higher on search engines, it’s important to make sure your career site and job descriptions are optimized for SEO.
It will allow potential job seekers to locate and submit applications for your available vacancies easily. You can get in touch with an SEO expert to improve your job site’s rankings!
5. Attend job fairs and similar events
Going to job fairs and throwing recruitment events can help you get up close and personal with prospective candidates.
These events provide the perfect opportunity for you to let your applicants know of the company’s identity and benefits which they will get by being a part of your company.
6. Video marketing can be a game changer!
Whether it’s videos that strengthen your brand value or testimonials of people who have worked with you, they all help to encourage candidates to apply to your company.
Utilize different forms of video content and keep them entertaining while passing on the information you want your candidates to know. You can post videos on your social media handles and company website to grab the attention of potential candidates.
7. Optimize your website and career pages for mobile
Do you know that 82% of job seekers now search for new job opportunities through their mobile devices? Yes, you read it correctly. As mobile devices have become an essential part of everyone’s lives, not optimizing your website and career pages for such devices can be a mistake.
Making your site mobile-friendly can be a great idea to improve the candidate experience and make it easier for them to apply for vacancies in your company. This, in turn, can boost the chances of getting great applicants.
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8. Use job boards to your advantage
Even today, job boards remain a super popular job research tool for most candidates. There are plenty of excellent job board options including, industry-specific, general, and niche boards.
As a business owner, you can get the most out of these job boards by optimizing job descriptions with necessary keywords and using targeted job ads.
9. Monitor and improve your company’s reputation
Job review sites like Glassdoor and Indeed are playing an increasingly significant role when it comes to recruitment marketing today.
Candidates usually look up these websites to get a better idea of what your workplace is like, so it’s important to address any criticisms or problems that arise.
You can also motivate your employees to leave positive reviews to up your organization’s rating and attract the best talent.
10. Leverage email marketing to attract passive candidates
70% of the global workforce is made up of passive candidates. So, to attract passive candidates who might not be actively searching for a job, email marketing is a great way to go.
You can personalize your content and give a clear call to action to get the most out of your campaigns. Doing so will showcase your company’s culture and values and help potential applicants to explore job opportunities with you.
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SEO vs PPC: Which is the Right Choice for Your Business?
SEO and PPC can both be great resources to attract the best people to your business. SEO (search engine optimization) can boost your job postings and career page so that they appear higher up on search engine results. This makes it easier for job seekers to spot your pages and apply for vacancies.
On the other hand, PPC (pay-per-click) can give you quicker results by pushing your job ads to the top of the list, boosting visibility, and directing people to your website.
While both of these methods have their advantages and limitations, you don’t necessarily have to pick one over the other. Combining both SEO and PPC is often the most effective approach. By taking advantage of the strengths of each, you can create an all-encompassing recruitment marketing plan that reaches a diverse range of prospects.
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What Exactly is the Recruitment Marketing Funnel?
The recruitment marketing funnel is a helpful concept that allows organizations to see the path someone takes when they go from learning about a job to getting hired.
It provides insight into where potential applicants may drop off or lose interest during the process, which is very similar to the sales funnel in traditional marketing. However, there are some key distinctions between the two.
The recruitment marketing funnel has four main stages.
The awareness stage
In the first stage, the potential candidates find out about your organization and its job openings. This can happen through a variety of sources, like social media, job boards, or employee referrals.
The consideration stage
Once potential applicants are aware of the job openings in your company, they start looking into it and deciding if it’s the right fit for their career ambitions. During this stage, your company’s reputation and employer brand can have a major impact on bringing in and keeping top-notch talent.
The conversion stage
This is the third stage where you can get potential candidates to apply for a job vacancy at your company. Here, job descriptions and the application process play a big role.
Your job descriptions must be crisp, and applicants should be provided with the benefits which they will get by joining your company. A potential candidate can turn into an applicant at this stage.
The hiring stage
This is the fourth and final stage, where the company evaluates a candidate and decides on whether they should give a job offer. Your company’s interview process is very important at this stage.
You should again provide a crisp description of what the job position offers and what is expected of the candidate. Evaluate the candidate thoroughly throughout the entire interview process, and provide constructive feedback to the applicant after every interview.
This will ensure you are on the same page as your applicant and will help clear any later confusion and increase your chances of getting the best talent.
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Talent Acquisition and Recruitment Trends [2023]
From virtual hiring to using data-driven strategies, a lot is going on in the world of recruitment. Here are the top five talent acquisition and recruitment trends of 2023 that you should keep an eye on.
- There will be an even greater emphasis on remote hiring and virtual onboarding processes.
- More and more businesses will start leveraging artificial intelligence and machine learning to screen and assess candidates, generate follow-up responses, etc.
- We will witness an expansion of social media platforms and other digital recruitment channels, including video job postings and virtual career fairs.
- More and more candidates prefer using their mobile phones to look up job opportunities. Thus, mobile recruiting will witness continued growth.
- Businesses will continue to pay more attention and ensure that hiring practices are diverse, equitable, and inclusive.
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The Best Real-Life Recruitment Marketing Examples
Now that we have talked about everything else, let’s have a quick look at some of the best real-life recruitment marketing examples.
1. Marriott International’s #PictureYourselfHere campaign
This is one of the best examples of how social media can be leveraged to attract top talent to your company.
Marriott launched their #PictureYourselfHere social media campaign, giving potential candidates a chance to share snaps of their time in Marriott properties. It was a great way to show off the company culture and work environment.
2. “The Growth Show” podcast by HubSpot
HubSpot is one of the best companies that leverage content marketing excellently. It has launched its “The Growth Show” podcast. It was done to promote the company’s culture and values and to offer listeners career advice.
The podcast became a huge hit amongst the listeners, and HubSpot was able to establish itself as the industry leader.
3. IKEA’s Career Manual
When IKEA opened a new store in Australia, they had a requirement of 100 new employees. To make the process simpler and more innovative, the company targeted those who already loved the brand.
They put a “career instructions” manual (similar to the “assemble your future” manual) inside the box of their products, outlining the steps people need to take to apply for job vacancies. It was a huge success; thousands of their customers applied for IKEA jobs.
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Wrapping Up
To wrap it up, recruitment marketing is ever-changing. With the right strategies, you can attract the best talent and be recognized as the employer of choice.
While you are at it, remember, there’s no one-size-fits-all solution when it comes to recruitment marketing. It requires you to be creative and keep experimenting with different recruitment marketing ideas and stick with things that work best for your brand.
