10 Examples of Email Marketing Strategies That Actually Work
As trends and techniques come and go and technology becomes even more all-encompassing, the ways we reach out and connect with leads and customers changes.
Key benefits of email marketing for small businesses
Improved lead management and nurturing
Measurable
results
Enhanced targeting and personalization
Seamless campaigns, real-time tracking
Greater efficiency and productivity
From identifying new opportunities to delivering customer happiness
Choose from a wide array of email marketing templates to suit your business needs. Whether you are a fashion designer, an educational consultant, or a small business dealing in customized products, the visually appealing emails will definitely score with your clientele. You can use the pre-designed templates or build your own. Presentation matters!
With EngageBay, creating email templates is a cakewalk. Use our simple drag and drop interface to create a template that suits your business need. With the help of an easy-to-use text editor coupled with design elements, you can seamlessly integrate images and social share buttons into design blocks.
Choose a subset of users by applying various filters of your choice. Our wide filters range from filtering based on country, created date, source, to tags and a lot more. Precision is key!
EngageBay helps you personalize your emails by adding your contacts' attributes to the emails, rendering a personal touch. You can choose from their First Name, Last Name, Full Name or email address. These details will be auto-filled when the email is sent. Personalize your outreach!
EngageBay helps you design beautiful email templates with its rich text formatting. This helps in making the email content more engaging and results in better click rates.
Engagebay provides an easy option to track your campaign performance. Based on these metrics, you can rework and reposition your content. This acts as a performance metric to churn more engaging content to increase your opens and click-throughs. As they say, engage with Engagebay!
“We moved away from HubSpot to EngageBay.” Dan A, the owner of A+ Test Prep and Tutoring, talks about the business problems he solved using EngageBay. Watch this video to see how he got ‘great results’ once he switched to EngageBay for his CRM needs.
Want to learn more? Read our comprehensive blog posts
As trends and techniques come and go and technology becomes even more all-encompassing, the ways we reach out and connect with leads and customers changes.
Marketing is important for all businesses, of all sizes. A freelancer is just another business owner except in his company, he’s the only employee.
Whether you want to learn about email marketing services for bloggers or how to sharpen your email-writing skills, this list is for you.
As a small business owner, you do a lot of duties yourself. You’re probably in the process of hiring a well-rounded staff, but you’re not quite there yet.
Consider the scenario of a person from a cruise line subscribing to your list. People don’t invest in a new cruise ship on an impulse or because of a single email.
One of the major advantages of an email was that it allowed customers to respond in their own time and they also had a record of the information always available to them.
Personalize the email based on what is most relevant to the specific subscriber base, and where they are at in their respective buying journey’s.
Whether you are looking to do B2C or business-to-business email marketing, there are definite benefits for companies of all sizes.
Personalization, as you know from reading this blog, is a great way to increase email open rates, click-through rates, and even conversions.
59% of the marketers still use email marketing as the most effective revenue generation channel.
Was it the quirky subject line that got you clicking? Or, it could have been an offer you couldn’t turn down for one of your favorite brands! Or, maybe you just had time to kill and wanted to see something new.
Why is it that the most talked-about B2C email marketing tactics don’t apply in a B2B setting?
Got Questions? We are here to answer them
Emails are magical, professional tools to touch base and engage with your clients. As the process of sending and monitoring individual emails is tedious, you need a Bulk Email Marketing Software for Small Business. With email marketing software, you can create campaigns and automate the whole process of email interactions with your clients. By tracking the open, click and bounce rate you can spin your content and contests in a customized manner.
The most appealing email templates make your customer stick to the page and read through the content. Add more buttons using the email marketing tool for coupons, offers, and others. The email campaigning software helps you churn email sequences adding an extra layer of personalization.
With EngageBay, you will get free email templates, landing pages, inline forms, and many more for your email marketing needs. As the email marketing software does its work, you can invest your time elsewhere weaving a new content strategy or plan for a better customer service.
Sample a scenario where you have a dedicated resource to add all your customer email accounts to the contact list, send emails, track responses and send them replies. Doesn’t it sound cumbersome. Yes, it does. On the contrary, if you can automate the whole process, the same resource can handle many clients in a short span of time. With customizable email templates, the email campaign software helps you to create engaging, automated email campaigns.
Email marketing software enables you to run marketing campaigns on a shoestring budget. Emails are great tools of engagement and also add as lead magnets. In fact, VentureBeat says “Mid-sized companies using email marketing reported 246% ROI across all respondents”. Emails act as the primary channel for brand related communications and promotions. Few customers look for the next informative email, or newsletter from their favorite brand. So, email marketing tool helps companies create brand awareness and increase loyalty.
That being said, everyday a person is flooded with so many emails. To stand out from the rest and cut through the clutter, you need Engagebay - a bulk email software that adds shine and value to your email campaigns.
An engaged subscriber list results in higher conversions, in turn getting more ROI. It’s difficult to create a list that likes to receive your emails. The email marketing tool helps you integrate forms to the website to capture leads. The landing page builder helps you with attractive templates to attract leads.
Of the many ways, pop-ups for the first time visitors to your website and re directing them to a form for newsletter signup and promotional offers works best to build email lists. The marketing software also runs a diagnosis of your website and ensures that all the visitor details are captured in a form. You can also give some freebies for sign-ups.
Engagebay offers email marketing tools to cater all type of users - beginners and professional email campaigners. It offers a wide array of features ranging from free CRM, web forms, landing pages to email marketing and marketing automation tools. The easy-to-use interface helps you track and measure the email campaign performance. Simply put, EngageBay is a one-stop solution for all your email needs.
The pricing of EngageBay email marketing software fits into your company budget effortlessly. You begin with a free offering and slowly scale it up as per your requirement. The simple and honest pricing ranges from $1 to $5 marketing spend per day.
That’s not all. Our Content Repository helps you identify the content that works for your company’s needs. You need not spend long hours churning out a content strategy for your company. We are there to do the requisite hand holding. The metrics help you plan further initiatives on when and where to spend more to get more traction from the audience.
Our service centers run round the clock to provide better help and support. That’s another reason to consider EngageBay to be the email marketing software for your small business.
Stay connected to your favorite apps using EngageBay’s integrations